New Rochelle, N.Y., September 12, 2024
We are excited to announce new developments in our proprietary technology, particularly regarding our True Burn formula. The AI/Machine Learning formula behind True Burn analyzes individual user data to estimate daily calories burned.
Announcement
True Burn is a formula in The Difference App that provides a personalized estimate of the number of calories a person burns. It advances beyond the generic guesses produced by industry-standard formulas.
Advanced AI/Machine Learning Used by True Burn
The Difference’s True Burn formula uses advanced AI/Machine Learning trained on each user’s actual data. In contrast, the industry uses simple formulas that rely only on height and weight. These are the same two inputs for the Body Mass Index (BMI) formula. But even the American Medical Association recently acknowledged the limitations of using BMI. We believe the industry-standard formulas that guess how many calories a person burns suffer from similar limitations.
True Burn is Useful to People on Weight Medications
While True Burn reveals low, normal, or high metabolism for anyone, we identified a group who may be particularly interested. People seeking weight loss by taking medications like Ozempic or Wegovy should already be tracking their weight changes. However, we believe that these medications also impact metabolism. Therefore, The Difference App is the perfect companion for measuring this impact with our True Burn formula.
True Burn Can Indicate Slow and Fast Metabolisms
There can be a large discrepancy between a user’s True Burn and the industry’s generic guess. Our Base Burn calculation uses the industry’s simple formula. As shown in the image, this user’s True Burn of 1,662 is 563 calories less than their Base Burn of 2,225. This suggests that this user has a relatively slow metabolism. Without this knowledge, this user would be under the assumption that they could eat 563 calories more than they should if they were trying to lose weight. Without True Burn and The Difference, they may feel frustrated trying to lose weight.
True Burn is a Premium Feature of The Difference. Subscribers already have access to the formula on the Check-In screen. Customers using our Free version who want to ‘Discover and Use Their True Burn’ should slide the radio button “On” from left to right on the Check-In screen. This brings up the subscription screen, where users can purchase Premium for $4.99 per month or $24.99 per year.
True Burn Yields More Accurate Weight Change Predictions
We have already discussed how True Burn makes a more accurate estimate of daily calories burned. We can combine True Burn with a user’s Activity Burn to calculate a user’s total calories burned for the day. In The Difference, this is typically associated with a light blue color. Total calories burned are then used to calculate a user’s caloric balance. The user’s caloric balance is essentially total calories in, taken from their Food Journal, and associated with an orange color, minus total calories out. Caloric balance is shown in the center circle on the App’s home screen. The example to the left shows -1,224 calories
Since calories burned are also used in our proprietary formula for daily weight change, it improves our predictive analytics. True Burn provides a more accurate estimate of what you will weigh tomorrow, today. People who are frustrated by unpredictable weight changes and want to stay on track toward their goal weight every day will find this valuable.
About The Difference App LLC
The Difference is Weight Management. Simplified. We seek to make lasting improvement in our clients’ and communities’ health and wellness with predictive, intuitive, and affordable weight management technology. By accomplishing this mission, we seek to achieve healthy long-term nutrition, activity, and weight management habits for our clients and communities to improve quality of life and prolong longevity.
Download The Difference App
Click to Download The Difference App in the Apple App Store or Google Play Store.